.app This namespace will serve as a dedicated and globally identifiable domain for all Web & Mobile applications' websites. A .app domain name will give application developers a greater choice and a larger pool of names to choose from and will give them the creative flexibility to do a lot more with their applications. .chat This extension will provide the e-commerce industry with a designated and differentiated internet destination where customer queries & interactions can be handled in real time in order to improve customer experience. While many ecommerce sites today have a customer service section, they do not have a designated URL that customers can directly go to when they have questions that they need answered. A user has to drill down through the various sections on the website or click through some links before being able to talk to and interact with a representative. With a .chat TLD, businesses will be able to setup their live support and customer service at 'businessname.chat' and customers will know exactly where to go when they want to chat with someone from that particular business. .city This extension will facilitate web services creating a virtual world around a defined name space that represents a real world – your city. The .city extension is intended to provide the registrant an immediately recognized domain name that tells end-users that the registrant's products, services or information, can be found in or associated with a particular city. It is a TLD string with empirical meaning that will give registrants the opportunity for geographic identification through their registrations. Each registrant will be responsible for developing their unique value proposition based upon their products, services or information in the market defined by their .city registration. .deals The .deals gTLD will give e-commerce businesses across the globe a unique web destination to house offers, deals and coupons that they’d like to showcase to their potential customers. The last few years have seen many online deal sites such as Groupon, LivingSocial etc. gain popularity, with consumer spending on deal-a-day offers expected to reach $3.9 billion by 2015. While these sites do a great job of aggregating coupons and deals across brands, as can be imagined, they have limited shelf-space and can only highlight a certain number of deals. Being dependent on these aggregator sites to showcase their offers, means businesses have to deal with high revenue shares, limited avenues and a constant fight to get the prime spot to attract enough eye-balls. If users wanted to know about the deals on offer by a particular brand, imagine how easy it would be for them to directly go to 'Brandname.Deals' and get all the information that they wanted, without needing to go through several sites or drill down through various links and sub-pages of a site before getting the best deal. .press Most businesses and organizations usually have a press section on their website that takes a back-seat to actual business details. With this extensions, companies will be able to bring forth their Press activities by pointing all of these under the url 'brandname.press'. This will make it easier for future clients and vendors/suppliers to review highlights and achievements of the company.