.bank This extension will create a trustworthy namespace for the Internet banking industry. The .bank extension is intended to provide the bank registrant an immediately recognized domain name that tells Internet users that they are interacting with a legitimate bank. The .bank TLD will require registrants to achieve specific verification as a bank institute from a recognized authority of national, provincial or state jurisdiction. This will create a TLD for which there is unprecedented accountability for web services launched on its domains. Internet users will be ensured that behind every domain name and its associated services, information and content, a certified banking institution is responsible for that domain. Additionally, banking institutions will be able to easily distinguish themselves in the .bank TLD from countless others in unrestricted gTLDs posing or insinuating knowledge and capabilities in the banking profession. .insurance The mission of .insurance is to represent the Insurance industry globally in its own differentiated namespace. Insurance and Risk management today make up a large global industry, one we want associating with .insurance as its online representation. The proposed TLD Registry envisions the Insurance industry using .insurance as an interactive medium to easily reach out to customers in the comfort of its own namespace. .loans The .loans gTLD will provide a unique and dedicated namespace to service the global credit / lending industry. It aims to be the TLD of choice for credit companies across the world, and the single source for consumers of their products. This industry contains those elements of the finance industry that are in the business of lending, or have loan products in their portfolio of financial products / services. These may include commercial banks, credit unions, microfinance institutions, and loan companies. A specific gTLD serving as a namespace for the global lending industry will offer stronger identity through an industry-wide common identifier.